Hundreds of brand logos are readily recognizable to the majority of us. These logos have five things in common:
Simple: It’s easy to overlook busy logos with too much text, too many distinct colors, or too many graphic components. A good logo is made up of only a few words or a basic image or symbol.
People will remember your logo and the sensation it provides them, even if they don’t recall your name. When people see your brand in an ad or on one of your goods, you want them to recognize you.
Timeless: After a few years, many logos become outdated.
That’s why even the most well-known firms change their logos to stay current. The basic brand identity, of course, is always the same.
Versatile: You should be able to utilize your logo in a variety of situations. This implies it has to operate in both black and white and color. It must also look well in both portrait and landscape orientations and as a large or tiny symbol.
Appropriate: Is your logo appropriate for your target market? Is it appropriate for your company? Illustrative logos Companies frequently upgrade their offerings while forgetting to revamp their logo.